Recruiting efforts may include mailing eye care professional applications and recruitment materials with telephone or email communications. Names and addresses of potential practitioners and eye care professionals may be drawn from, but not limited to, the following sources:
- State Boards of Optometry
- State Optometric Associations
- State Licensing Boards
- Professional directories
- Internet searches by medical occupation
- Counsel for Affordable Quality Healthcare (CAQG) database
- The Blue Book of Optometrists
- Databases maintained by Superior Vision
- Client or member recommendations
When expedited eye care professional recruitment is necessary (particularly to prevent an interruption of patient care), an eye care professional recruitment associate may telephone a practitioner directly, and encourage the practitioner to submit an application. The associate would typically:
- Describe Superior Vision’s role as an administrator of vision care plans, and specify the potential client groups that the practitioner would serve.
- Explain how the Superior Vision plan is administered, and provide details on fees and reimbursement schedules.
- Obtain minimal information about the practitioner’s experience and qualifications. If both meet Superior Vision’s screening criteria, the representative would encourage the potential practitioner to complete and return an application. The representative will briefly describe the credentialing process.
- Conclude the conversation, by stressing the benefits of participating in the Superior Vision network, and the expectation that it will be a mutually satisfying relationship.
Criteria for recruitment decisions
Recruitment decisions are not based upon race, ethnicity, gender, age, or sexual orientation. Superior Vision does not charge practitioners any membership or administrative fees, nor is any portion of schedule payment withheld. Superior Vision does not discriminate against eye care professionals who serve high-risk populations, or specialize in conditions that require costly treatment.
Recruitment decisions are made solely on the basis of a practitioner’s qualifications, quality of care, and geographic need of the network. Oversaturation is avoided to ensure each practitioner an adequate share of the market.